Creation is such a rush that it overwhelms other senses and makes you high. And when you’re high, everything is awesome.
Business projects are like movies. While you are pushing to launch, or driving to close the deal, or re-branding your website - while it’s happening it feels amazing. You can even start to believe that because it feels so good, the results will be good. People will love the new site design and flock to your business in record numbers. The client will give you a standing ovation after your sales pitch.
But there are bad movies. And there are failed redesigns. And lord knows there are bad sales pitches. If you can’t trust the feeling of doing, what can you trust?
